Digital Marketing — Professional Syllabus
Kickstart your career in Digital Marketing with a practical, industry-focused syllabus covering SEO, Social Media Marketing, Google Ads, Content Marketing, Analytics, and real-world campaigns. This course is designed for students, professionals, and business owners.
Why Digital Marketing?
Businesses are moving online rapidly, increasing the demand for skilled digital marketers. Digital Marketing helps brands generate leads, increase visibility, and grow revenue using data-driven strategies across multiple online platforms.
Course Highlights
- SEO Mastery: Rank websites organically on Google.
- Social Media Marketing: Facebook, Instagram & LinkedIn growth.
- Paid Advertising: Google Ads & Social Media Ads.
- Content Marketing: Blogs, creatives & video strategy.
- Analytics: Measure performance & ROI.
- Live Projects: Real campaigns & internships.
Hands-on Practical Training
Every module includes live assignments such as keyword research, campaign creation, ad optimization, social media calendars, and analytics reports. Students work on real brands to gain industry-level experience.
Modules
- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Marketing Funnel & Buyer Persona
- Keyword Research & Search Intent
- On-Page & Technical SEO
- Off-Page SEO & Backlinks
- Local SEO & Google My Business
- Facebook & Instagram Marketing
- LinkedIn Marketing
- Content Strategy & Scheduling
- Search, Display & Video Ads
- Keyword Bidding & Quality Score
- Conversion Tracking & Optimization
- Blog Writing & Copywriting
- Visual & Video Content Strategy
- Content Promotion Techniques
- Email Campaign Creation
- Automation & Lead Nurturing
- WhatsApp Business Marketing
- Google Analytics & Search Console
- Campaign Performance Tracking
- ROI & Data-driven Decisions
- Live Client Projects
- Internship & Placement Assistance
- Freelancing & Agency Setup Guidance
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